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Only 6 Percent Of Customers Don't Trust Consumer Reviews At All
According to consumer review statistics, a massive 19% of customers constantly trust online reviews and never ever a make a purchase without checking out reviews first.
Source: Statista
60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.
Reviews and score stats show individuals value the opinion of peers more than any other content.
Source: Collective Bias
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'very often'.
Source: Trust You
US Buyers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on different elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American clients.
Source: Statista
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the massive effect user rankings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people spend more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews generally carry the exact same weight as recommendations from loved ones.
Source: Brightlocal
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management stats indicate a company's reputation does not affect simply the customers. Potential team members likewise take a look at ratings and take a look at reviews.
Source: Deloitte
Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses
Given that the vast majority of customers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal