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70 Percent Of Customers Choose To Learn About A Business Via Reviews And Articles, Rather Than Ads
Advertisements are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.
Source: Statuslabs
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a surprisingly low number of companies really utilize them.
Although we now know why customer reviews are so effective, most businesses apparently do not.
Source: LsaInsider
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
82 Percent Of Consumers Go To Review Sites Since They Want To Buy A Service Or An Item And Wish To Get The Truth About The Businesses Services And Products.
Users come since they have already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.
Source: RevLocal
Google Accounts For 57.5% Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a distant second.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do miracles in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44% boost.
Source: RevLocal
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some unfavorable reviews.
Source: Capterra
When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element
Stats reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
91% Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews normally bring the exact same weight as guidance from friends and family.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the massive effect user rankings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.
Source: Review Trackers
74 Percent Of Regional Companies Have At A Minimum, One Google Review
One review is far from enough to improve your website's SERP ranking.
Looking at online rankings data, we found out that a company needs to have an average of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% used online reviews to choose a legal representative or a medical professional.
Young people (age 18-35) are a lot more inclined to work with an expert based upon online reviews. Only 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing decisions are made quickly.
Online reviews are obviously convincing, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone