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53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and want the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.
Source: Statista
Negative Reviews Can Boost Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review data, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.
Source: Review Trackers
89% Of Clients Browse A Businesses Replies To Reviews
Not only do the majority of clients read the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.
Source: Brightlocal
53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of customer reviews remain without a response. That's regrettable, because those companies are losing customers that way.
Source: Review Trackers
Most Popular Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to client rating stats, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Software Reviews Influence Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
89% Of Buyers Like To Read Reviews On Their Smartphones
Be it via an app or a mobile browser, people choose to read reviews on their mobile phones.
Source: Statista
63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review statistics show the basic popularity of a website can just go so far when it concerns trust.
Source: Review Trackers
More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A Lone Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated content can do miracles in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
30% Of Clients Feel Comfortable With A Company Which Reacts To Online Reviews
Keeping in touch with your clients establishes trust. Even something as basic as responding to their remarks and reviews can make them feel valued.
As you may expect, customers who feel this way are happy to spend more money with a business.
Source: Statuslabs
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz