91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the exact same weight as guidance from loved ones.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new vehicle and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other people, you manage to pick one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

Irrespective of how captivating your marketing is, you still need client reviews. There's no way around it. Customers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Item Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270%

User review stats show the purchase probability for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

15 Percent Of Customers Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of possible consumers will not even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

If A Business Deals With Problems Quickly And Efficiently, 95% Of Disappointed Customers Will Go Back To A Company

Consumers do not anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'very influential'.

To illustrate the value of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those same clients are also going to accept slower shipping times for such items.

Source: Turntonetworks

Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Given that the huge majority of customers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Customers Might Spend 31 Percent More With A Business That Has Terrific Reviews

Focus on this fact. The better other users explain your product or service, the more cash you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

The Average Review Length Has Become 65% Much Shorter Since 2010

Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

83% Of Customers Do Not Rely On Advertising

The standard channels to reach customers aren't as prominent as they used to be. Most users who no longer trust ads choose to take note of consumers' recommendations online.

Source: Statuslabs

Customers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone