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88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Stats reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read many more reviews to get a clear view of how the business is actually doing. Do not depend on that statistic alone.
Source: Brightlocal
73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Rankings
Online review data make it clear individuals aren't satisfied with ratings alone.
Consumer reviews make the stats appear more genuine which is what the prospective consumers are searching for. Almost a 3rd of consumers say written reviews are the only function that makes them think the sites' reviews are relevant and helpful.
Source: Fan and Fuel
82% Of Consumers Go To Review Websites Since They Wish To Acquire A Product Or A Service And Wish To Get The Truth About The Businesses Product Or Services.
Review websites are locations that people go to get the facts about a service, item or business. Due to the fact that they have already formed a buying decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review stats show the basic appeal of a site can just go so far when it concerns trust.
Source: Review Trackers
71% Of Millennials Search Customer Reviews Of Professional Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to choose a medical professional or a lawyer.
Young people (age 18-35) are even more inclined to employ a professional based on online reviews. Only 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site
Generally, 142 million consumers visit Yelp on a monthly basis. If you have not declared your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months
Consumers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Typically 2 out of 3 companies have great and outstanding ratings. Just 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
The Typical Review Word Count Has Actually Become 65% Shorter Since 2010
Presently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
Software Reviews Influence Over 98% Of All Buyers
18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Reviews Published On Twitter Can Increase Online Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Just 6% Of Consumers Don't Trust Consumer Reviews At All
According to customer review stats, a massive 19 percent of customers constantly trust online reviews and never ever a purchase without checking out reviews initially.
Source: Statista