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Just 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses really use them.
Although we now know why consumer reviews are so effective, many businesses apparently do not.
Source: LsaInsider
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's buyers are smart and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.
Source: Statista
98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site
Typically, 142 million consumers visit Yelp every month. If you have not claimed your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of client reviews remain without a reaction. That's too bad, since those businesses are losing consumers that way.
Source: Review Trackers
83% Of Consumers Do Not Trust Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust ads pick to take note of customers' suggestions online.
Source: Statuslabs
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the basic popularity of a website can only go so far.
Source: Review Trackers
60% Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.
Reviews and ranking stats reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also influence our purchasing decisions.
According to social media reviews statistics, Facebook affects the majority of users' purchase decisions.
Facebook reviews statistics expose that 4 out of 5 users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
A Single Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated material can do miracles in regards to conversions.
A single review can have a huge impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent boost.
Source: RevLocal
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone