Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing consumers see. Still, users take note of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

Google Accounts For 57.5% Of All Reviews World Wide

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews

Corresponding with your customers establishes trust. Even something as simple as responding to their comments and reviews can make them feel valued.

As you may expect, customers who feel this way are happy to spend more money with a company.

Source: Statuslabs

Buyers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Therefore, buying choices are made quickly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

91% Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics place clients' reviews as the most trustworthy source of recommendations. Online reviews usually carry the same weight as advice from friends and family.

Source: Brightlocal

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

The Majority Of Customers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are seemingly the more opinionated ones.

Source: Statista

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our buying decisions.

According to social media reviews stats, Facebook impacts over half of users' purchase choices.

Facebook reviews statistics reveal that four out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews

Irrespective of how appealing your marketing is, you still require client reviews. There is no skirting around it. Clients are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

74 Percent Of Local Businesses Have At A Minimum, One Google Review

One review is far from adequate to improve your site's SERP ranking.

Looking at online rankings statistics, we found out that a business needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Typically 2 out of 3 businesses have exceptional and great ratings. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and score stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics reveal the general appeal of a site can only go so far when it pertains to trust.

Source: Review Trackers

Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses

Because the large bulk of customers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal