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Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase likelihood for a product with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
USA Buyers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews
When individuals check out reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US clients.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the same weight as advice from loved ones.
Source: Brightlocal
70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out much more reviews to get a clear view of how the business is really doing. Do not depend upon that fact alone.
Source: Brightlocal
53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review stats show that 63% of client reviews stay without a response. That's regrettable, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the enormous effect user scores have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Consumers Might Spend 31% More With A Business That Has Great Reviews
Take note of this statistic. The more detailed other users describe your product or service, the more cash you can charge and customer review stats reveal to us exactly how much more.
Source: Martech Zone
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of clients, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'very frequently'.
Source: Trust You