73% Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear people aren't satisfied with scores alone.

Written reviews make the statistics appear more authentic which is what the prospective customers are looking for. Almost a 3rd of consumers state composed reviews are the only function that makes them believe the websites' reviews are relevant and helpful.

Source: Fan and Fuel

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of All Younger Customers Were Invited To Leave A Review Recently

Of those invited, 80% of consumers did leave a review. In general, businesses have asked 66% of all customers to post a review on their company.

Source: Brightlocal

49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

Negative Reviews Can Boost Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online rankings stats, we learnt that a business needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a average or negative one.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise influence our buying decisions.

According to social media reviews stats, Facebook impacts over half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that four out of 5 users are likely to rely on a local business.

Source: RevLocal

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and rating statistics show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review statistics show the basic popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

82 Percent Of Consumers Visit Review Websites Since They Want To Purchase A Service Or A Product And Wish To Get The Facts About Business Product Or Services.

Review sites are places that customers go to get the facts about a item, service or business . Users come due to the fact that they have already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Consumers Could Invest 31% More With A Business That Has Excellent Reviews

Take note of this fact. The more detailed other users describe your product or service, the more money you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone

77% Of Consumers Would Most Likely Give A Review If They Were Asked

More than a 35% would submit a review to educate others about their client encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to submit a review to assist other people with their choice making process.

Source: Podium

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Visitors Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone