74 Percent Of Regional Businesses Have At Least 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online rankings statistics, we found out that a company needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated content has an indisputable effect on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two thirds of businesses have exceptional and great ratings. Only 5% of companies have a rating below three stars.

Source: Brightlocal

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the basic appeal of a site can only go so far.

Source: Review Trackers

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US buyers consider reviews as 'very influential'.

To highlight the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same customers are also going to accept slower shipping times for such items.

Source: Turntonetworks

Many Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower score actually helps your overall score.

According to consumer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the huge impact user scores have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

15 Percent Of Users Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of potential consumers won't even think about working with a business they can't discover opinions about.

Source: Statuslabs

Only 6% Of Consumers Don't Rely On Consumer Reviews At All

According to customer review stats, a whopping 19 percent of consumers always rely on online reviews and never ever a buy without reading reviews initially.

Source: Statista

82 Percent Of Consumers Visit Review Websites Since They Wish To Purchase A Service Or An Item And Wish To Get The Truth About Business Product Or Services.

Users come since they have actually already formed a buying decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

72% Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how enticing your marketing is, you still need consumer reviews. There is no skirting around it. Clients are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine