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Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Overall two thirds of companies have exceptional and great rankings. Only 5% of companies have a score listed below 3 stars.
Source: Brightlocal
74 Percent Of Regional Companies Have At A Minimum, One Google Review
One review is far from enough to enhance your site's SERP ranking.
Looking at online rankings stats, we found out that a business requires to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a new vehicle and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.
With the help of other consumers, you quickly select a model that works for you. That's how positive reviews transform customers into customers.
Source: Consumer Affairs
70 Percent Of Customers Choose To Learn About A Business Via Posts And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it's worth trying a different approach too. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs
US Consumers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
When people check out reviews, they concentrate on different elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA clients.
Source: Statista
Reviews Shared On Twitter Can Help Improve Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they invest at your business. They will be ready to share it if you provide them an excellent experience.
Source: Brightlocal
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review stats prove that 63% of customer reviews remain without a reply. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out client reviews, concur that it increases their buying confidence.
Companies use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the massive impact user ratings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
63.6% Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the basic popularity of a website can only go so far.
Source: Review Trackers