Software Reviews Influence Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and ranking statistics show individuals value the opinion of peers more than any other material.

Source: Collective Bias

74% Of Regional Companies Have At A Minimum, One Google Review

One review is far from enough to improve your site's SERP ranking.

Taking a look at online rankings data, we discovered that a company requires to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

More Than Half Of Consumers Will Not Utilize A Company If It Has Less Than A 4 Star Ranking

This stat is one of numerous that illustrate the significance of online rankings. Now that news of customer satisfaction travels this fast, keeping your consumers happy is more crucial than ever.

57% of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for services with a perfect five star score.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Given that the huge majority of customers check out reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Average Review Word Count Has Gotten 65% Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

A Lot Of Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower ranking really helps your overall score.

According to client rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the massive effect user rankings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

89% Of Customers Read A Companies Replies To Reviews

Not only do many consumers check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat customers fairly generally succeed, review sites help make sure of that.

Source: Statuslabs

73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more authentic which is what the would-be consumers are looking for. Practically a third of consumers state written reviews are the only function that makes them think the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%

User review stats show the purchase likelihood for an item with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new car and there are several models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to select one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz