Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Given that the vast bulk of consumers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a brand-new car and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to pick a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

74% Of Regional Companies Have At Least One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online scores statistics, we found out that a company requires to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Half Of People Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review stats position clients' reviews as the most trustworthy source of suggestions. Online reviews normally bring the same weight as guidance from loved ones.

Source: Brightlocal

A Lot Of Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower rating actually helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you give them an excellent experience.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

83% Of All Younger Clients Were Invited To Leave A Review Recently

Of those invited, 80% of clients did post a review. Overall, businesses have actually asked 66% of all consumers to give a review on their company.

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two-thirds of companies have outstanding and great ratings. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general popularity of a website can only go so far.

Source: Review Trackers

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers