63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review stats reveal the general appeal of a site can just go so far when it comes to trust.

Source: Review Trackers

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews go on without a reaction. That's regrettable, because those businesses are losing consumers that way.

Source: Review Trackers

89% Of Buyers Want To Read Reviews On Their Mobile Devices

Be it through an app or a mobile browser, people young and old choose to read reviews on their cell phones.

Source: Statista

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use A Service

This stat is one of lots of that show the value of online rankings. Now that news of client satisfaction travels this fast, keeping your consumers delighted is more important than ever.

57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked just for services with an ideal five star score.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management stats indicate a business's reputation doesn't affect just the consumers. Prospective employees also look at rankings and take a look at reviews.

Source: Deloitte

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users pay attention to other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Clients

24% of US consumers consider reviews as 'very influential'.

To show the importance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those very same clients are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews

Staying connected with your consumers develops trust. Even something as basic as reacting to their comments and reviews can make them feel valued.

As you may anticipate, customers who feel this way are going to spend more cash with a business.

Source: Statuslabs

61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally 2 out of 3 companies have excellent and good ratings. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal