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Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People anticipate to see some unfavorable reviews.
Source: Capterra
70% Of Customers Prefer To Discover A Business By Means Of Reviews And Articles, Rather Than Advertisements
Advertisements are all well and good, however it deserves trying a different approach also. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
83 Percent Of Customers Don't Trust Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads pick to take note of customers' recommendations online.
Source: Statuslabs
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select a physician or an attorney.
Younger people (age 18-35) are a lot more likely to employ an expert based on online reviews. Only 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people check out much more reviews to get a clear view of how the business is in fact doing. Don't depend on that statistic alone.
Source: Brightlocal
67% Of Customers Claim Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
When customers need to select a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat clients honorably usually succeed, review websites help ensure of that.
Source: Statuslabs
The Typical Review Length Has Gotten 65% Shorter Since 2010
Presently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.
Source: Review Trackers
91% Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review statistics put customers' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as suggestions from loved ones.
Source: Brightlocal
Google Represents 57.5 Percent Of All Reviews World Wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers