If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Company

This stat is one of many that highlight the value of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your clients pleased is more crucial than ever.

57% of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked only for organizations with a perfect five star ranking.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Majority Of Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users focus on other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and ranking data reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

83 Percent Of Clients Do Not Trust Advertising

The conventional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads pick to pay attention to consumers' suggestions online.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

74 Percent Of Local Companies Have At Least One Google Review

One review is far from adequate to improve your site's SERP ranking.

Taking a look at online rankings stats, we learnt that a business needs to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

70% Of Consumers Prefer To Learn About A Business By Means Of Articles And Reviews, Rather Than Advertisements

Ads are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

USA Shoppers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US clients.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Consumers Want To Read Reviews On Their Smartphones

Be it through an app or a mobile web browser, folks choose to read reviews on their cell phones.

Source: Statista

The Majority Of Clients Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

Reviews Shared On Twitter Can Help Boost Online Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo