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83 Percent Of Customers Don't Rely On Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads select to focus on consumers' recommendations online.
Source: Statuslabs
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
89% Of Consumers Read A Companies Replies To Reviews
Not only do a lot of consumers read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews
Communicating with your customers builds their trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.
As you might expect, clients who feel this way are happy to invest more money with a company.
Source: Statuslabs
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Clients
24% of US buyers consider reviews as 'exceptionally influential'.
To highlight the importance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those exact same customers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
83% Of All Young People Were Asked To Leave A Review Recently
Of those asked, 80% of customers did leave a review. In general, companies have asked 66% of all customers to leave a review on their business.
Source: Brightlocal
The Majority Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Reviews Published On Twitter Can Boost Revenues By 6.46%
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
89% Of Customers Like To Read Reviews On Their Cell Phones
Be it via an app or a mobile web browser, clients choose to read reviews on their mobile devices.
Source: Statista
70% Of Customers Prefer To Learn About A Business Through Reviews And Short Articles, Instead Of Ads
Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best method to discover the truth about a service or product.
Source: Statuslabs
Over Half Of Customers Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are apparently the more vocal ones.
Source: Statista