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Due To The Fact That They Want To Purchase A Product Or A Service And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Consumers Go To Review Sites.
Users come because they have actually already formed a buying decision. The majority of them (89%) buy within a week of their visit.
Source: RevLocal
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star ranking is the first thing consumers see. Still, users pay attention to other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.
Source: Statista
A Single Business Review Can Raise Its Conversions By 10%
Online review stats show user-generated content can do wonders in terms of conversions.
A single review can have an enormous impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent boost.
Source: RevLocal
95% Of Unhappy Consumers Will Go Back To A Business If A Company Manages To Resolve Problems Quickly And Effectively
Consumers don't expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there is nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Reviews Shared On Twitter Can Grow Revenues By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats reveal the general popularity of a website can only go so far.
Source: Review Trackers
Online Item Reviews About A Product Can Increase Its Conversion Rate By A Whopping 270 Percent
User review stats reveal the purchase probability for an item with five reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
Customers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, purchasing decisions are made rapidly.
Online reviews are obviously persuasive, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
Only 6% Of Consumers Do Not Trust Client Reviews At All
According to consumer review statistics, a massive 19 percent of consumers always trust online reviews and never ever a buy without reading reviews first.
Source: Statista
72 Percent Of Customers Won't Take Action Before They Read Some Reviews
Regardless of how alluring your marketing is, you still need consumer reviews. There's no other way around it. Consumers are still willing to hear you out, but they trust other individuals more.
Source: My Testimonial Engine