Software Reviews Influence Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

The Average Review Length Has Become 65% Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management stats indicate a business's reputation does not affect simply the consumers. Potential employees also look at scores and take a look at reviews.

Source: Deloitte

61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Overall 2 out of 3 companies have excellent and exceptional rankings. Only 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

No matter how captivating your marketing is, you still need customer reviews. There is no other way around it. Clients are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

If They Were Asked, 77% Of Clients Would Likely Leave A Review

More than a 35% would do it to educate others about their client experience and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to give a review to assist other individuals with their decision making process.

Source: Podium

Favorable Reviews Motivate 68% Of Customers To Choose A Local Business

Given that the vast majority of consumers read reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews

Communicating with your customers establishes trust. Even something like responding to their remarks and reviews can make them feel appreciated.

As you may anticipate, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online scores statistics, we found out that a company needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

70 Percent Of Customers Choose To Find Out About A Business By Means Of Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves attempting a different approach also. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, rather than a average or negative one.

Source: Brightlocal

89% Of Consumers Read A Companies Feedback To Reviews

Not only do most clients read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Typically, 142 million customers go to Yelp every month. If you have not claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out client reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Reviews Published On Twitter Can Increase Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo