91% Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics place customers' reviews as the most reliable source of suggestions. Online reviews normally bring the very same weight as recommendations from family and friends.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60 Percent Of Customers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and rating data show individuals value the opinion of peers more than any other material.

Source: Collective Bias

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read many more reviews to get an idea of how the business is really doing. Do not depend on that fact alone.

Source: Brightlocal

Because They Desire To Buy An Item Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Sites.

Users come due to the fact that they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

15 Percent Of Customers Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of possible consumers will not even think about working with a business they can't find viewpoints about.

Source: Statuslabs

Positive Reviews Encourage 68% Of Customers To Choose Local Businesses

Given that the huge majority of customers read reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

72% Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still need consumer reviews. There's no way around it. Customers are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses really utilize them.

Although we now know why client reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra