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Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business
Given that the vast bulk of customers check out reviews, you'd want yours to be enticing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Item Reviews About A Product Can Boost Its Conversion Rate By An Unprecedented 270%
User review stats show the purchase possibility for a product with five reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
63.6% Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the basic popularity of a website can just go so far when it comes to trust.
Source: Review Trackers
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, agree that it increases their buying confidence.
Companies use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Element
Stats reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of consumers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
American Consumers Consider "Product Performance" To Be The Most Useful Information In Product Reviews
When people check out reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US customers.
Source: Statista
90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals say about first impressions?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
Clients Could Spend 31% More With A Business That Has Great Reviews
Take note of this statistic. The more detailed other users describe your services or product, the more cash you can charge and consumer review stats reveal to us precisely how much more.
Source: Martech Zone
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Clients
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those same customers are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
86% Of Customers Would Think About Composing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they spend at your business. If you provide a good experience, they will want to share it.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews All Over The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers