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53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's consumers are smart and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, concur that it increases their buying confidence.
Organizations use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
72% Of Customers Won't Take Action Before They Check Out Some Reviews
No matter how captivating your marketing is, you still need consumer reviews. There's no way around it. Consumers are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
70 Percent Of Customers Prefer To Find Out About A Business Via Short Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, but it deserves trying a different approach too. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
67% Of Customers Say Reviews Are A "Very Crucial" Factor When Picking A Solution Provider
When clients need to select a solution provider, reviews have a massive impact on their decision.
Source: DemandGenReport
83 Percent Of Customers Don't Trust Advertising
The standard channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust advertisements select to take note of customers' suggestions online.
Source: Statuslabs
If A Business Takes Care Of Issues Quickly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Business
Clients do not expect you to be perfect. They do anticipate you to fix things when they go wrong. If there is absolutely nothing else a business can do to fix a concern, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact make use of them.
Although we now understand why client reviews are so effective, many businesses apparently do not.
Source: LsaInsider
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can likewise affect our buying preferences.
According to social reviews statistics, Facebook affects more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics reveal that four out of 5 users are more likely to trust a local business.
Source: RevLocal
61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars
Overall two-thirds of businesses have exceptional and good ratings. Only 5% of businesses have a rating listed below three stars.
Source: Brightlocal
15% Of Users Don't Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of potential consumers won't even think about working with a business they can't discover opinions about.
Source: Statuslabs
77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to select a physician or an attorney.
Younger people (age 18-35) are even more likely to hire a professional based on online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
Users Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, purchasing decisions are made rapidly.
Online reviews are obviously convincing, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
The Majority Of Best Selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to consumer rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
The Majority Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
89% Of Customers Read A Companies Replies To Reviews
Not only do a lot of shoppers check out the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.
Source: Review Trackers