91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. However, they recognize the enormous effect user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Reviews Shared On Twitter Can Help Grow Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

15 Percent Of Users Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential consumers won't even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

70% Of Customers Prefer To Learn About A Business Via Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews

Keeping in touch with your clients establishes trust. Even something as basic as reacting to their remarks and reviews can make them feel appreciated.

As you may expect, customers who feel this way are more willing to invest more money with a company.

Source: Statuslabs

Clients Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally 2 out of 3 businesses have great and exceptional ratings. Only 5% of businesses have a score below three stars.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal

Google Represents 57.5% Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews

Regardless of how appealing your marketing is, you still require consumer reviews. There's no way around it. Clients are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

73% Of Consumers Believe Written Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more authentic which is what the would-be customers are trying to find. Almost a third of consumers say composed reviews are the only function that makes them think the sites' reviews are relevant and beneficial.

Source: Fan and Fuel