Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review statistics place customers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the very same weight as advice from friends and family.

Source: Brightlocal

Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, buying choices are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Given that the huge majority of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Typically two-thirds of companies have excellent and good ratings. Only 5% of companies have a score listed below three stars.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management stats suggest a company's reputation does not impact just the clients. Prospective team members also take a look at ratings and read reviews.

Source: Deloitte

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are several models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies really use them.

Although we now understand why consumer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

US Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals read reviews, they focus on various aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

89% Of Customers Browse A Businesses Responses To Reviews

Not only do many customers check out the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. However, they realize the enormous impact user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's consumers are wary and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats show that 63% of customer reviews stay without a response. That's regrettable, since those companies are losing clients that way.

Source: Review Trackers

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

Most Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower ranking actually helps your overall rating.

According to customer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

73 Percent Of Customers Believe Written Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with ratings alone.

Client reviews make the statistics appear more authentic which is what the would-be consumers are trying to find. Practically a third of consumers say written reviews are the only function that makes them think the sites' reviews are relevant and useful.

Source: Fan and Fuel

15 Percent Of Clients Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of possible consumers will not even think about doing business with a company they can't find opinions about.

Source: Statuslabs