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Software Application Reviews Influence Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to pick a medical professional or an attorney.
Young people (age 18-35) are much more inclined to work with an expert based on online reviews. Only 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
88% Of Executives Regard Reputation Risk As A Leading Business Concern
Reputation management stats suggest a company's reputation does not affect just the clients. Prospective employees also take a look at ratings and read reviews.
Source: Deloitte
67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
Reviews have an enormous effect on their decision when clients have to select a solution provider.
Source: DemandGenReport
63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review statistics show the basic appeal of a site can just presume when it comes to trust.
Source: Review Trackers
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
86% Of Customers Would Think About Composing A Review For A Business
Your clients are your most important resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you give them a great experience.
Source: Brightlocal
74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online rankings data, we learnt that a business needs to have an average of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
89% Of Customers Like To Read Reviews On Their Mobile Phones
Be it by means of an app or a mobile browser, people young and old prefer to read reviews on their mobile phones.
Source: Statista
83% Of All Younger Buyers Were Asked To Give A Review Recently
Of those invited, 80% of customers did post a review. In general, businesses have asked 66% of all clients to submit a review on their business.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone