54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star rating is the first thing customers see. Still, users pay attention to other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

Irrespective of how alluring your marketing is, you still require consumer reviews. There's no other way around it. Consumers are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

73% Of Customers Think Written Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with scores alone.

Written reviews make the statistics appear more genuine which is what the would-be customers are searching for. Nearly a third of customers state written reviews are the only feature that makes them think the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most trustworthy source of suggestions. Online reviews generally bring the very same weight as suggestions from loved ones.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a business's reputation does not affect simply the customers. Potential employees likewise look at ratings and take a look at reviews.

Source: Deloitte

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

15 Percent Of Users Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of potential customers will not even consider doing business with a company they can't find opinions about.

Source: Statuslabs

89% Of Customers Read A Businesses Feedback To Reviews

Not only do most shoppers read the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

67% Of Consumers Say Reviews Are A "Very Important" Factor When Choosing A Solution Provider

When customers have to choose a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics show the general appeal of a site can only go so far when it pertains to trust.

Source: Review Trackers