54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take note of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read many more reviews to get an idea of how business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

89% Of Clients Want To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile web browser, people prefer to read reviews on their phones.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

89% Of Clients Review A Businesses Responses To Reviews

Not only do the majority of consumers check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and score stats reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

If They Were Asked, 77% Of Consumers Would Leave A Review

More than a 35% would post a review to advise others about their client encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually make use of them.

Although we now understand why customer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

90% Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone