Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Typical Review Length Has Become 65% Much Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also affect our buying decisions.

According to social reviews data, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business.

Source: RevLocal

77% Of Consumers Would Most Likely Leave A Review If They Were Asked

More than a 35% would submit a review to advise others about their consumer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to leave a review to help other people with their choice making process.

Source: Podium

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management stats indicate a business's reputation does not affect simply the consumers. Potential employees also look at rankings and take a look at reviews.

Source: Deloitte

Software Reviews Impact Over 98% Of All Buyers

18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

90 Percent Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users focus on other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

The Majority Of Individuals Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and score statistics show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

Customers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone