53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users pay attention to other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Since the vast majority of customers check out reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management stats show a company's reputation does not impact just the clients. Prospective team members also take a look at scores and take a look at reviews.

Source: Deloitte

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics show the basic popularity of a website can only go so far when it pertains to trust.

Source: Review Trackers

If They Were Asked, 77% Of Customers Would Certainly Post A Review

More than a 35% would leave a review to educate others about their customer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to post a review to assist other people with their choice making process.

Source: Podium

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Posted On Twitter Can Increase Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

95% Of Unhappy Clients Will Go Back To A Business If A Company Takes Care Of Problems Quickly And Effectively

Consumers do not expect you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most credible source of recommendations. Online reviews usually bring the same weight as guidance from loved ones.

Source: Brightlocal

One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated material has an indisputable impact on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

90% Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone