70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read much more reviews to get a clear view of how business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

73 Percent Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the potential consumers are searching for. Almost a third of customers say written reviews are the only feature that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the massive effect user rankings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Online Item Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270 Percent

User review stats reveal the purchase probability for a product with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Given that the vast bulk of consumers read reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online scores stats, we learnt that a business needs to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Clients

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the significance of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those same clients are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews typically bring the exact same weight as guidance from friends and family.

Source: Brightlocal

Over Half Of Shoppers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

Reviews Shared On Twitter Can Help Increase Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

The Typical Review Length Has Become 65% Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers