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71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to pick a doctor or an attorney.
Young people (age 18-35) are much more inclined to employ an expert based on online reviews. Just 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
73 Percent Of Consumers Think Client Reviews Are More Crucial Than Star And Number Scores
Online review statistics make it clear individuals aren't satisfied with ratings alone.
Client reviews make the stats appear more genuine which is what the potential clients are trying to find. Practically a 3rd of consumers say composed reviews are the only feature that makes them think the websites' reviews are useful and relevant.
Source: Fan and Fuel
61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Typically two thirds of companies have excellent and great rankings. Only 5% of businesses have a rating listed below three stars.
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Stats reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
60% Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.
Reviews and score stats show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact utilize them.
Although we now know why client reviews are so effective, many businesses apparently don't.
Source: LsaInsider
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too
We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'extremely frequently'.
Source: Trust You
Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses
More youthful individuals understand the value of being informed. User-generated material has an unassailable effect on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the significance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those same clients are also happy to accept slower shipping times for such products.
Source: Turntonetworks