Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses really make use of them.

Although we now know why client reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read much more reviews to get an idea of how the business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US consumers consider reviews as 'very influential'.

To highlight the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those same consumers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Many Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

67% Of Customers Say Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When clients have to select a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'very often'.

Source: Trust You

72% Of Clients Will Not Take Action Before They Read Some Reviews

Irrespective of how captivating your marketing is, you still require customer reviews. There's no skirting around it. Consumers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management statistics show a company's reputation does not impact simply the clients. Potential team members also take a look at rankings and take a look at reviews.

Source: Deloitte

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new car and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

83% Of Consumers Do Not Trust Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust advertisements select to focus on customers' recommendations online.

Source: Statuslabs