American Consumers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various elements of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of US consumers.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Online Product Reviews About A Product Can Improve Its Conversion Rate By An Incredible 270 Percent

User review statistics show the purchase possibility for an item with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies actually utilize them.

Although we now understand why consumer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the would-be consumers are searching for. Practically a 3rd of customers state composed reviews are the only feature that makes them think the sites' reviews are relevant and helpful.

Source: Fan and Fuel

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million consumers go to Yelp each month. If you haven't claimed your free Yelp business page, this is as great a time as any.

Source: RevLocal

Over Half Of Individuals Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats indicate a business's reputation does not impact simply the consumers. Prospective employees also look at ratings and take a look at reviews.

Source: Deloitte

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the huge effect user rankings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

15 Percent Of Users Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of prospective customers won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista