If They Were Asked, 77% Of Customers Would Probably Post A Review

More than a 35% would do it to notify others about their client experience and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to give a review to help other people with their choice making process.

Source: Podium

Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase probability for an item with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90 Percent Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get an idea of how the business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

89% Of Buyers Prefer To Read Reviews On Their Cell Phones

Be it via an app or a mobile browser, individuals choose to read reviews on their cell phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing consumers see. Still, users focus on other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

In recent years reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two-thirds of businesses have great and awesome rankings. Only 5% of businesses have a score below 3 stars.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Customers To Choose A Local Business

Since the vast majority of customers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

The Majority Of Consumers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista