88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use A Service

This stat is one of lots of that show the value of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your clients happy is more vital than ever.

57 percent of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked only for businesses with a best five star rating.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

70 Percent Of Customers Prefer To Learn About A Business By Means Of Posts And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves trying a different approach as well. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review statistics show the basic appeal of a site can just presume when it comes to trust.

Source: Review Trackers

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read many more reviews to get a clear view of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful people know the worth of being informed. User-generated material has an unassailable effect on customers.

They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Typically, 142 million consumers go to Yelp monthly. This is as excellent a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Clients

24% of US buyers consider reviews as 'extremely influential'.

To show the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those very same clients are also ready to accept slower shipping times for such products.

Source: Turntonetworks

Software Reviews Impact Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach customers aren't as prominent as they used to be. Many users who no longer trust ads pick to take notice of customers' suggestions online.

Source: Statuslabs

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management stats show a company's reputation does not impact just the customers. Prospective team members likewise take a look at rankings and take a look at reviews.

Source: Deloitte

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to pick a legal representative or a medical professional.

Young people (age 18-35) are much more likely to hire an expert based on online reviews. Just 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal