Most Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower score actually helps your overall score.

According to client rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Only 6% Of Consumers Do Not Rely On Customer Reviews At All

According to consumer review stats, a massive 19% of customers constantly trust online reviews and never a buy without reading reviews first.

Source: Statista

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats reveal the general appeal of a site can just presume when it pertains to trust.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

More Than Half Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Score

This stat is among lots of that highlight the importance of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your customers happy is more vital than ever.

57% of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for services with an ideal five star score.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take note of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people spend more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online scores data, we found out that a business needs to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have a huge impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44% increase.

Source: RevLocal

If A Business Handles Issues Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Return To A Company

Clients do not anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there is nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

83% Of All Young Shoppers Were Asked To Leave A Review Recently

Of those asked, 80% of customers did give a review. In general, businesses have actually asked 66% of all clients to leave a review on their business.

Source: Brightlocal

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated content has an indisputable effect on customers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally two thirds of companies have excellent and outstanding ratings. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal