Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Reviews Shared On Twitter Can Improve Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read many more reviews to get a better idea of how business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site

Typically, 142 million consumers check out Yelp monthly. This is as excellent a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies really make use of them.

Although we now know why client reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

89% Of Buyers Like To Read Reviews On Their Mobile Phones

Be it via an app or a mobile web browser, consumers prefer to read reviews on their smart phones.

Source: Statista

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People anticipate to see some negative reviews.

Source: Capterra

Only 6% Of Customers Do Not Rely On Customer Reviews At All

According to client review data, a whopping 19 percent of customers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat clients fairly generally succeed, review websites help ensure of that.

Source: Statuslabs

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated content has an indisputable impact on customers.

If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal