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52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too
We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers expect to see some unfavorable reviews.
Source: Capterra
53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of consumer reviews go on without a reply. That's regrettable, because those businesses are losing consumers that way.
Source: Review Trackers
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read client reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect
Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star rating is the first thing consumers see. Still, users take note of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
Consumers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Purchasing decisions are made quickly.
Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
89% Of Customers Read A Companies Replies To Reviews
Not only do most clients check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out much more reviews to get an idea of how the business is in fact doing. Don't depend on that statistic alone.
Source: Brightlocal
98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Website
Typically, 142 million consumers visit Yelp on a monthly basis. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of clients, who pay attention to the number of reviews is currently at 46 percent.
Source: Brightlocal
Customers Could Invest 31 Percent More With A Business That Has Excellent Reviews
Pay attention to this fact. The more detailed other users explain your service or product, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.
Source: Martech Zone
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do miracles in terms of conversions.
A single review can have a massive impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% increase.
Source: RevLocal
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to choose a physician or a legal representative.
Young people (age 18-35) are even more inclined to employ an expert based on online reviews. Only 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra