95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and rating stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise influence our buying decisions.

According to social reviews data, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of 5 users are likely to trust a local business.

Source: RevLocal

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you give them an excellent experience.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a new automobile and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you quickly decide on one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing customers see. Still, users focus on other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for a product with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Just 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to client review statistics, a tremendous 19 percent of customers always rely on online reviews and never a purchase without reading reviews first.

Source: Statista

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management stats show a business's reputation doesn't impact simply the consumers. Prospective employees also look at ratings and read reviews.

Source: Deloitte