More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Given that the huge majority of customers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can likewise influence our buying decisions.

According to social media reviews statistics, Facebook affects over half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business.

Source: RevLocal

60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and rating data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

Reviews Shared On Twitter Can Grow Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

70% Of Customers Prefer To Learn About A Business Through Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Overall 2 out of 3 companies have excellent and good rankings. Just 5% of companies have a ranking below three stars.

Source: Brightlocal

American Consumers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

When people check out reviews, they concentrate on various aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of American customers.

Source: Statista

Just 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to client review stats, a massive 19% of consumers always trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. For that reason, purchasing choices are made quickly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Website

Normally, 142 million customers go to Yelp on a monthly basis. If you have not declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

89% Of Individuals Prefer To Read Reviews On Their Smart Devices

Be it via an app or a mobile internet browser, people today prefer to read reviews on their mobile phones.

Source: Statista