30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews

Keeping in touch with your consumers builds their trust. Even something easy like responding to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are ready to invest more money with a company.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

82 Percent Of Customers Visit Review Sites Due To The Fact That They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Products And Services.

Users come because they have already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly pick one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

74 Percent Of Local Companies Have At Least One Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online rankings stats, we learnt that a company needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a doctor or a legal representative.

Young people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Just 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

70% Of Consumers Choose To Discover A Business Through Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves trying a different approach also. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat customers well generally succeed, review sites help make certain of that.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star rating is the first thing customers see. Still, users take note of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you provide them an excellent experience.

Source: Brightlocal

60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and ranking stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

When consumers have to select a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

Consumers Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying decisions are made quickly.

Online reviews are obviously convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista