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The Typical Review Word Count Has Become 65% Much Shorter Since 2010
Recently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
Over Half Of People Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are seemingly the more opinionated ones.
Source: Statista
98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website
Usually, 142 million consumers go to Yelp on a monthly basis. This is as excellent a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
Online Item Reviews About An Item Can Boost Its Conversion Rate By A Whopping 270 Percent
User review statistics reveal the purchase possibility for an item with 5 reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out many more reviews to get a better idea of how the business is really doing. Don't depend on that statistic alone.
Source: Brightlocal
72% Of Clients Won't Take Action Unless They Check Out Some Reviews
Regardless of how tempting your marketing is, you still need consumer reviews. There's no way around it. Clients are still ready to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
70% Of Consumers Prefer To Find Out About A Business Via Articles And Reviews, Instead Of Ads
Ads are all well and good, but it deserves trying a different approach as well. Reviews are by far the best method to discover the truth about a service or product.
Source: Statuslabs
Reviews Posted On Twitter Can Help Grow Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.
Source: Capterra
67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Picking A Service Provider
When customers have to pick a solution provider, reviews have a massive impact on their decision.
Source: DemandGenReport
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review statistics position customers' reviews as the most reliable source of recommendations. Online reviews typically carry the exact same weight as advice from family and friends.
Source: Brightlocal
53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of consumer reviews go on without a response. That's too bad, because those companies are losing customers that way.
Source: Review Trackers
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people spend more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo