74% Of Local Businesses Have At Least 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online rankings statistics, we learnt that a business needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management statistics suggest a business's reputation does not impact simply the clients. Prospective team members also look at ratings and take a look at reviews.

Source: Deloitte

83% Of Consumers Do Not Rely On Advertising

The conventional channels to reach customers aren't as influential as they used to be. Most users who no longer trust ads select to pay attention to clients' recommendations online.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

95% Of Unsatisfied Customers Will Return To A Company If A Business Makes An Effort To Solve Problems Quickly And Efficiently

Customers don't anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews

Staying connected with your customers establishes trust. Even something easy like responding to their reviews and comments can make them feel appreciated.

As you might anticipate, customers who feel this way are going to spend more money with a company.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

72% Of Clients Won't Take Action Unless They Read Some Reviews

Regardless of how alluring your marketing is, you still need customer reviews. There is no other way around it. Clients are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

89% Of Consumers Review A Companies Responses To Reviews

Not only do the majority of clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read a lot more reviews to get an idea of how the business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal