83% Of All Young Customers Were Asked To Post A Review Recently

Of those asked, 80% of consumers did leave a review. In general, companies have actually asked 66% of all customers to give a review on their company.

Source: Brightlocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same clients are also going to accept slower shipping times for such items.

Source: Turntonetworks

Google Represents 57.5% Of All Reviews Across The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing consumers see. Still, users take notice of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most credible source of suggestions. Online reviews normally carry the same weight as guidance from loved ones.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

Regardless of how tempting your marketing is, you still require customer reviews. There is no skirting around it. Customers are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

83% Of Customers Do Not Rely On Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements choose to take note of customers' suggestions online.

Source: Statuslabs

More Than Half Of Clients Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies really make use of them.

Although we now understand why consumer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

American Consumers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

When individuals read reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of American consumers.

Source: Statista

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated content has an indisputable influence on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out much more reviews to get an idea of how the business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Many Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower rating in fact helps your overall rating.

According to consumer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center