91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics position consumers' reviews as the most reliable source of suggestions. Online reviews generally carry the same weight as recommendations from family and friends.

Source: Brightlocal

70 Percent Of Customers Choose To Learn About A Business Through Short Articles And Reviews, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those very same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Customers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Buying choices are made quickly.

Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Only 6% Of Customers Do Not Trust Consumer Reviews At All

According to consumer review stats, a tremendous 19 percent of customers always rely on online reviews and never a buy without checking out reviews initially.

Source: Statista

82 Percent Of Consumers Check Out Review Sites Because They Wish To Buy A Service Or An Item And Want To Get The Facts About Business Services And Products.

Review websites are places that customers go to get the facts about a service, item or business. Users come due to the fact that they have currently formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Over Half Of Customers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Consumers Could Invest 31% More With A Business That Has Excellent Reviews

Focus on this fact. The more detailed other users explain your services or product, the more cash you can charge and customer review statistics reveal to us exactly just how much more.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing consumers see. Still, users focus on other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the enormous impact user ratings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

83% Of Consumers Do Not Trust Advertising

The standard channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust ads choose to take note of consumers' recommendations online.

Source: Statuslabs