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If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.
Source: Capterra
The Average Review Length Has Actually Become 65% Much Shorter Since 2010
In recent years reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Clients
24% of US shoppers consider reviews as 'very influential'.
To show the importance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those very same customers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
77% Of Customers Would Likely Leave A Review If They Were Asked
More than a 35% would submit a review to educate others about their client encounter and 24% would certainly direct their review to the company itself.
Over a 26% would want to submit a review to help other people with their decision making process.
Source: Podium
Consumers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Therefore, purchasing decisions are made quickly.
Online reviews are certainly persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone
53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review statistics clarify that 63% of consumer reviews go on without a reaction. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Statistics reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews
Keeping in touch with your consumers creates trust. Even something easy like responding to their comments and reviews can make them feel appreciated.
As you might expect, customers who feel this way are more willing to invest more money with a company.
Source: Statuslabs
USA Shoppers View "Product Performance" To Be The Most Valuable Info In Product Reviews
When people check out reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US consumers.
Source: Statista
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the enormous impact user scores have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out much more reviews to get an idea of how the business is in fact doing. Don't depend on that fact alone.
Source: Brightlocal
89% Of Clients Prefer To Read Reviews On Their Cell Phones
Be it via an app or a mobile web browser, people prefer to read reviews on their phones.
Source: Statista