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Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase possibility for an item with 5 reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
63.6% Of Consumers Go To Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review stats show the general popularity of a site can just presume when it pertains to trust.
Source: Review Trackers
83 Percent Of Customers Do Not Trust Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads select to take notice of consumers' suggestions online.
Source: Statuslabs
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
Consumers Could Spend 31 Percent More With A Business That Has Great Reviews
Take note of this fact. The more detailed other users describe your product and services, the more money you can charge and consumer review stats show us precisely how much more.
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Only 6 Percent Of Customers Do Not Trust Client Reviews At All
According to customer review stats, a tremendous 19 percent of consumers always trust online reviews and never a make a purchase without reading reviews.
Source: Statista
83% Of All Younger Buyers Were Asked To Post A Review Recently
Of those invited, 80% of clients did submit a review. In general, businesses have asked 66% of all clients to post a review on their business.
Source: Brightlocal
Software Reviews Influence Over 98 Percent Of All Purchasers
18% of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
72% Of Consumers Will Not Take Action Before They Read Some Reviews
Irrespective of how alluring your marketing is, you still need customer reviews. There's no skirting around it. Clients are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine
77% Of Users Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs