Half Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful people understand the value of being informed. User-generated content has an unassailable effect on customers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a remote second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

89% Of Shoppers Prefer To Read Reviews Using Their Smart Devices

Be it via an app or a mobile web browser, customers prefer to read reviews on their cell phones.

Source: Statista

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics reveal the general appeal of a website can just presume when it pertains to trust.

Source: Review Trackers

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Over Half Of Customers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

Software Reviews Impact Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Online Item Reviews About An Item Can Amplify Its Conversion Rate By A Staggering 270%

User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

86 Percent Of Customers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

Consumers Might Invest 31% More With A Business That Has Fantastic Reviews

Focus on this statistic. The more detailed other users explain your service or product, the more cash you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Since the large majority of consumers read reviews, you'd want yours to be enticing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses really make use of them.

Although we now understand why client reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

67% Of Consumers Claim Reviews Are A "Very Important" Factor When Picking A Service Provider

Reviews have a massive effect on their decision when consumers have to pick a service provider.

Source: DemandGenReport