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The Average Review Word Count Has Become 65% Shorter Since 2010
Lately reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
83 Percent Of Clients Don't Trust Advertising
The conventional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust advertisements choose to take notice of consumers' suggestions online.
Source: Statuslabs
15% Of Users Do Not Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15% of possible customers will not even consider working with a business they can't discover viewpoints about.
Source: Statuslabs
30% Of Consumers Feel Positive About A Business Which Answers Online Reviews
Communicating with your consumers builds their trust. Even something like responding to their comments and reviews can make them feel valued.
As you might expect, customers who feel this way are more willing to spend more cash with a business.
Source: Statuslabs
60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.
Reviews and score statistics show people value the opinion of peers more than any other content.
Source: Collective Bias
Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses
Since the large majority of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick an attorney or a physician.
Younger people (age 18-35) are a lot more likely to work with a professional based on online reviews. Only 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses
Younger people understand the value of being informed. User-generated content has an indisputable impact on consumers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews
Online review statistics show that 63% of customer reviews go on without a reply. That's too bad, because those businesses are losing consumers that way.
Source: Review Trackers
89% Of Consumers Prefer To Read Reviews Using Their Cell Phones
Be it by means of an app or a mobile web browser, customers prefer to read reviews on their mobile phones.
Source: Statista
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our buying preferences.
According to social reviews statistics, Facebook affects the majority of users' purchase decisions.
If it has positive reviews, Facebook reviews stats reveal that four out of 5 users are likely to trust a local business.
Source: RevLocal
61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Generally 2 out of 3 businesses have excellent and great scores. Just 5% of businesses have a score below three stars.
Source: Brightlocal
73 Percent Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear individuals aren't pleased with ratings alone.
Customer reviews make the stats appear more genuine which is what the prospective consumers are searching for. Practically a 3rd of customers state written reviews are the only feature that makes them believe the sites' reviews are useful and appropriate.
Source: Fan and Fuel
77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses should to be constantly requesting reviews.
Source: Statuslabs
Only 6 Percent Of Customers Do Not Rely On Client Reviews At All
According to client review statistics, a whopping 19 percent of consumers constantly trust online reviews and never ever a purchase without reading reviews first.
Source: Statista