91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most credible source of recommendations. Online reviews generally carry the same weight as suggestions from family and friends.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Online Item Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase probability for a product with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

If A Company Makes An Effort To Resolve Issues Rapidly And Effectively, 95% Of Unsatisfied Customers Will Return To A Business

Clients do not anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there is nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Over Half Of Clients Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the potential consumers are looking for. Practically a third of consumers state written reviews are the only function that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

Over Half Of Customers Will Not Utilize A Company If It Has Less Than A 4 Star Ranking

This stat is among lots of that show the importance of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers delighted is more vital than ever.

57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for services with an ideal five star ranking.

Source: Brightlocal

15 Percent Of Customers Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of prospective consumers will not even consider working with a company they can't find opinions about.

Source: Statuslabs

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

77% Of Consumers Would Undoubtedly Give A Review If They Were Asked

More than a 35% would submit a review to notify others about their customer experience and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other individuals with their choice making process.

Source: Podium

90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated content has an indisputable effect on customers.

If businesses think of the power of client reviews over millennials, they will realize what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'really frequently'.

Source: Trust You

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review statistics reveal the basic popularity of a website can only presume when it concerns trust.

Source: Review Trackers

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have a massive impact on their decision when clients have to pick a solution provider.

Source: DemandGenReport